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Tech Park Academy: Crisis Communications - What to Say (and NOT Say) Following a Disaster

  • Lousiana Technology Park 7117 Florida Boulevard Baton Rouge, LA, 70806 United States (map)

Crisis Communications: What to Say (and NOT Say) Following a Disaster

If your business is affected by a disaster, will you know what to say to customers, partners, and the media?

In the wake of a catastrophe, establishing a semblance of controlled chaos can preserve the public confidence in your organization and prevent you from losing tons of business.

Join us Thursday, Sept. 8 when Ann Edelman of Zehnder Communications will help you prepare for the next worst thing: a foundation-shaking disaster like the 2016 Flood.

In the presentation, you’ll get tips on:

• Communication mistakes that will send your customers running

• Preparing for media statements and interviews

• Social media do’s and don’ts

• What to expect before, during and after a crisis

Preparation is key! Don’t get caught unaware — get your plan together now.


7:30-7:45 Registration & Light Breakfast

7:45-9:30 Program

About Ann Edelman | Director of Public Relations, Zehnder Communications

For more than 30 years, Ann has helped clients strengthen and protect their corporate reputations through strategic public relations. In addition to on-point messaging, she specializes in building relationships with key audiences through customized approaches that integrate clients’ existing branding and marketing efforts.

Ann’s clients represent a broad spectrum of industries – banking, oil and gas, hospice care, quick-service restaurants, workers’ comp insurance, large physician practices, hotels and tourism, among numerous others. She also has experience on both sides of the media desk. Ann spent several years as operations manager for a top rated news talk radio station and knows first-hand the news media’s needs and expectations. 

A veteran of political campaigning, the proving ground for crisis communications, Ann’s clients have sought her expertise in responding to tough-news scenarios like workplace accidents, government regulatory violations, wrongdoing by top company executives, homicide and criminal cases, along with high-profile litigation. Her work has included crisis communications involving an NFL franchise, NBC’s cancelled coverage of the 2015 Miss USA Pageant and fallout from major disasters like Hurricane Katrina and the 2010 BP oil spill.

Ann holds bachelor’s and master’s degrees from LSU. Her many industry honors include national promotion awards on behalf of Pepsi-Cola USA.

About Zehnder Communications

Zehnder Communications is a fully integrated advertising agency providing a wide range of services, including strategic marketing, public relations, media placement, creative services, social media, research and analysis, interactive design and programming. With offices in Nashville, New Orleans and Baton Rouge, Louisiana, the agency has been serving the greater Southeast region for 20 years.